Yummy Mummy Maternity & Nursing Wear was founded by Lauren McLeod, a 20-something mother of son Bowie, living in the southern suburbs of Perth, Western Australia.
While pregnant and breastfeeding, Lauren found it hard to find stylish yet comfortable and functional maternity and nursing clothing. A vast majority of pieces available to new mothers resembled either a tent or something a grandma would wear! She knew that fashionable maternity and nursing clothing and accessories did exist, but a lot of scouring the internet was involved to find it, and nobody got time for that! Therefore, the idea for Yummy Mummy was born.
Lauren believes that young mothers shouldn't have to lose themselves or their sense of style while pregnant or breastfeeding. All mothers deserve to feel beautiful, sexy, and comfortable in their own skin.
A woman's body changes a lot during pregnancy and while breastfeeding, and that can be hard to cope with sometimes. So why not start with a cute outfit to help feel good about yourself? You are a yummy mummy, so you deserve to look and feel like one!